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Hiro Brands Family About Us

About Us

Hiro provides a range of trusted and quality home care, personal care and cosmetic care products. Great value products people love for themselves, their family and their home. We’re one of Australia’s largest cosmetics, personal care and household products manufacturers.

Hiro is an exciting consumer goods business resulting from the merger of The Heat Group and Aware Environmental Ltd in 2022. 

Our consumer products manufacturing includes ranges in skin and sun care, cosmetics, personal care, household cleaning, TGA registered products. The company also markets a wide range of colour cosmetics and an impressive portfolio of exclusive distributor brands. Our Hiro brands include Organic Choice, Aware Sensitive, Orange Power, MUD, ulta3, Billie Goat, Trix, and Medi Manager.

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Located in the south-eastern suburbs of Melbourne, Hiro operates one large scale, highly flexible and modern cosmetics and household care production sites, a large R&D centre and a significant national distribution network to deliver expertise across its entire value chain. With our own national sales team, we proudly service over 7,000 customers including grocery, pharmacy, variety, specialty retail, a growing online and export customer base. In addition, Hiro proudly contract manufactures for several national retailer and commercial customers.

 

Hiro is for people who believe better exists.

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Internal Product
Development

  • Highly qualified team of chemists

  • Hiro owns all the IP it develops in products

  • Established full scale R&D laboratory

  • Long range new product pipeline

  • Speed to market

  • Therapeutic Goods Accreditation

  • Existing retailer brand partnerships

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Global Raw Material
Sourcing

  • Australia first sourcing policy

  • Natural, organic and local ingredients focus in place

  • 100% palm oil free

  • Global and local sourcing of ingredients and finished products

  • Strategic suppliers

  • Existing retailer brand partnerships

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Flexible High Volume
Manufacturing

  • Two high volume manufacturing facilities in Victoria

  • Therapeutic Goods clean room

  • GMP and dangerous goods certification

  • 40 production lines

  • Lean manufacturing focus

  • Existing retailer brand partnerships

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Packaging Sourcing,
Design and Supply

  • Packaging expertise across all formats

  • Bottle, box, tube, jar, trigger, bulk formats

  • Marketing and in house graphic design team

  • Local packaging suppliers close to facilities

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Regulatory 
Compliance

  • In house quality systems with an experienced team

  • Extensive regulatory capabilities

  • Regularly internal and external audited

  • Expertise to secure required approvals and certifications for products

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Testing 
Services

  • Preservative challenge test

  • Microbiological and RIPT testing

  • Dermatological testing

  • Efficacy studies and toxicology reports

  • Moisturising and elasticity tests

  • Environmental impact studies

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Wide Customer 
Distribution

  • Hiro distributes over 24 brands sold across 7,000 retailers and 4,000 national pharmacies

  • National sales team

  • Pick, pack, ship to customer/consumer through paperless distribution

  • Bulk goods shipment to retailer DC

  • eCommerce & EDI enabled

Accreditation

Certified Sustainable Palm Oil – RSPO

100% Halal Certified

ISO

SEDEX

TGA Approved

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